WASTE AND UPCYCLING

A team of scientists in Israel recently discovered that manmade materials now outweigh all the biomass on Earth. In other words, if you added up the weight of all human-made stuff it would weigh more than every plant and animal combined—including humans. www.nature.com/articles

Fashion is a major contributor to this problem.

The fashion industry produces 100 billion garments a year for a global population of 8 billion. At least 20%, or 20 billion pieces, are never sold. And of the pieces sold the average consumer only wears the garment between 3 and 7 times before discarding it. www.wsj.com/amp/articles/the-high-price-of-fast-fashion

Because the fashion industry thrives on constant newness the problem of over production and wastage is just getting worse.

Obviously, this is not sustainable. So what can brands do to address the problem?

One solution is upcycling. Upcycling is using throwaway or waste materials to make something new.

For AMENDI’s first Upcycle Collection we took items which might normally go on sale and we applied prints, leftover rivets, and throwaway fabrics to make new designs. See some teasers below.

It’s not a perfect solution, but we think it’s a step in the right direction.

The Upcycle Collection will launch 1st of February 2021. Stay tuned for more announcements coming soon in the new year.